The difference between average sales training and game-changing development?
The people leading it.
At The Lennox Academy, our coaches aren’t just trainers—they’re active sales leaders and top-performing reps from world-class SaaS companies. These experts have been in the trenches, closed the biggest deals, and led high-growth teams. Now, they’re here to help your team do the same.
Book a call"Great sales training starts with great sales leaders. At The Lennox Academy, we bring together the best in the business to elevate your team’s performance."
Each of our coaches brings a unique perspective, specialised expertise, and years of experience in SaaS sales. From BDR fundamentals to complex deal negotiation, our team covers every stage of the sales journey.
Angela Flanagan
Account Executive, Remote; former AE at LearnUpon
Angela learned her trade at LearnUpon, progressing through Business Development and Account Executive roles before joining Remote at the end of 2024, where she currently works as an Account Executive servicing the EMEA market. Angela joined The Lennox Academy at the end of 2024. We saw Angela’s selling skills first-hand when she sold LearnUpon to us during our LMS search. Angela’s focus at The Lennox Academy is upskilling new Account Executives and experienced Business Development reps on best practices she applies daily.
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Brendan Traynor
Sales Leader at Remote; former sales roles at Hibob, Drive, Slack & Oracle
Brendan is a sales leader at Remote, helping businesses scale their operations globally. He brings considerable closing experience from his previous roles at Hibob, Drive, Slack, and Oracle. Brendan joined our coaching team in early 2025, offering sessions focused on managing the end of the sales cycle and building robust business cases.
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Emma Walker
Founder, Walker & Co; former Enablement Leader at Wayflyer & Salesforce
Emma is the founder of Walker & Co, specialising in enablement and coaching. She has a wealth of experience, having led enablement teams at major software companies like Wayflyer and Salesforce. Emma joined us in 2024, sharing her expertise in training managers on best practices and optimising approaches to enhance team performance.
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Eoin Murphy
Co-founder, Sales Circle & Panamo, former AE at Kapiche & Salesforce BDR
Eoin is currently working on two businesses he co-founded, the Sales Circle and Panamo. Both of these businesses operate in the business development space, enabling Eoin to deliver training that is both current and applied daily. Prior to this, he was an Account Executive at Kapiche, following two years at Salesforce in the Business Development function. Eoin joined us as a coach in 2025, specialising in cold call objection handling and outbound systems.
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Jasper Walshe
Founder, TRIPSTank; Executive Coach specialising in performance training
Jasper is the founder of TRIPSTank, specialising in executive coaching and performance training for teams and individuals. He delivers sessions on maximising performance and developing the sales mindset. Jasper joined us in early 2025 after collaborating with The Lennox Academy team on performance and mindset initiatives.
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Matthew O’Driscoll
Senior Enterprise Account Executive, Wayflyer; formerly at Indeed & Pluralsight
Matthew is currently a Senior Enterprise Account Executive at Wayflyer, working with rapidly growing eCommerce companies. Previously, Matthew played significant roles within the Enterprise sales teams at Indeed and Pluralsight. Matthew began his training sessions with The Lennox Academy in 2024, specialising in improving skills towards the end of the sales cycle—particularly generating urgency and increasing close rates.
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Paddy Meenan
Head of Product, The Lennox Academy; former sales enablement leader at ChannelSight
Paddy currently leads the Product function at The Lennox Academy, managing our course roadmap, creating training content, and collaborating with coaches to ensure material is tested, relevant, digestible, and actionable. His background includes sales and sales enablement, having previously led and trained BDR and AE teams at ChannelSight. Paddy has coached at The Lennox Academy since 2023, focusing on discovery and career progression.
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Ross Keating
Founder, The Lennox Academy; former VP Sales at ChannelSight & eDesk
Ross founded The Lennox Academy in 2023 after a decade of sales and sales leadership roles. Recognising the profound impact of quality coaching during his tenure as VP of Sales at ChannelSight and eDesk, Ross established the Academy to provide exceptional sales enablement. His courses focus on equipping Account Executives and Business Development teams with essential skills for executing customer-centric sales processes.
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Sarah Dick
Founding Account Executive at RevvedUp; former top-performing AE at Allego
Sarah brings extensive selling experience that she translates into each of her courses. Sarah became a founding Account Executive at RevvedUp after a four-year tenure at Allego, where she consistently ranked as a top performer. Prior to Allego, Sarah led sales teams at Meetupcall. She joined our coaching ranks in Q4 2024, focusing on effective product pitching and delivering engaging product demos.
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Stuart Taylor
Chief Revenue Officer, The Lennox Academy; former Sales Leader at Allego & bestselling author
Stuart joined The Lennox Academy as CRO in early 2025, bringing 20 years of sales experience. Previously, Stuart led and coached teams at Allego for nearly ten years. Additionally, Stuart has been a freelance sales coach for three years and actively stays close to the market to practise what he preaches. Stuart co-wrote the Amazon bestseller 'Problem Prospecting' and delivers this course live on our platform.
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